Kobe Bussan Group had a press conference on September 15th to introduce Shabu Shabu Kobe Midtown. The press conference included Shoji Numata, Kobe Bussan CEO; Hirokazu Numata, Kobe Bussan President; and Hideo Sugimoto, President of G.taste Co. Ltd. Aside from Shabu Shabu Kobe Midtown, Kobe Bussan has business plans to open more locations in the future.
The name of the restaurant “Shabu Shabu” derives from the name of a Japanese dish that consists of thinly sliced pieces of meats that are cooked in a pot with tofu and vegetables. Shabu Shabu Midtown will offer authentic Washoku, traditional Japanese food culture, that will include Shabu Shabu, as well as an Izakaya menu (Japanese style bar).
While Shabu Shabu Midtown is located at 3 West 36st Street, Kobe Bussan Headquarters is actually located not that far away at 77 Lexington Avenue around 26th Street. For further expansion, a Distribution Center will be opening in December in Brooklyn. For those that live in Brooklyn, Kobe Bussan is also opening Shabu Shabu Kobe Williamsburg that is scheduled for a February 2015 opening. Following the Williamsburg opening, a Shabu Shabu Wall Street will likely open in April 2015.
The food provided at Shabu Shabu Midtown is authentic Japanese food, that according to the servers, are reduced in calories and have increased vitamin intake caused by their special cooking methods. Every dish was succulent and well presented. The fact that you could cook your own meat makes it much easier because people do have different preferences as to how their meat and vegetables are cooked.
When going to Shabu Shabu Kobe, you can expect to spend around $10 for lunch and anywhere from $25 to $100 for dinner. This is actually very reasonable considering the fact that you are getting authentic Japanese food and Omotenashi (Japanese hospitality). I’ve always loved the Japanese culture, language and food after having been introduced by my very good friend Kathy in high school; so going to this restaurant really captures the hospitality and warmth that are used to describe the Japanese culture and people. If you are looking for somewhere to get some good authentic Japanese food, look no further.
Twisted Talk: What do you think of Shabu Shabu Kobe? Will you be eating at Shabu Shabu Kobe Midtown once it opens? Discuss below!
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