Food For Thought — January 28, 2014 at 2:25 pm

Dogmatic Opens in the West Village

by

Dogmatic

In the midst of the recent snowstorm, I stamped my boots on the mat outside a small blue and white haven in the West Village, taking note of the list by the front door touting accolades from various media outlets, including the New York Times, Food & Wine, Bon Appetit, and The Wall Street Journal. This is Dogmatic, which recently opened its doors on MacDougal Street.

Upon entering, I saw the large mural next to the entrance, which clearly explains Dogmatic’s mission: “Naturally Good Fast Food.” The mural displays, at a glance, what the establishment prides itself on: natural fast food (including grass-fed beef, free-range chicken, and all-natural pork) and no artificial ingredients (no nitrites, no hormones, no antibiotics, no preservatives, no deep-frying).

In this cozy and welcoming space, with seating for about 8-10, you’ll find a no-frills, yet thoughtful menu, featuring fast-food staples prepared with care, with Dogmatic’s own unique and delicious twists.

Dogmatic-hot-dogs

Alongside a traditional hot dog, Dogmatic offers five Dogmatic Dogs, its own special spin on the hot dog. All Dogmatic Dogs come served in a hollowed-out baguette, providing a wonderful chewiness to accompany your Dog of choice. The beef is grass-fed, the chicken is free-range, the lamb is pasture-raised, and the pork is all-natural. Enhance your Dog with one of four gourmet sauces: cheddar jalapeno, chimichurri, horseradish mustard, or truffle gruyere. Beef and lamb dogs are $5.65; chicken and pork dogs are $4.95.

There’s something for vegetarians, too. Try an asparagus dog (spears of asparagus served in the same hearty baguette) for $4.95, a veggie burger ($6.50), or, a real treat, the truffle gruyere mac and cheese ($3.75). Enjoy a side of non-fried fries ($2.95), Yukon gold waffle-cuts that are air-baked but still have the same wonderful flavor of traditional fries.

dogmatic-fries        dogmatic-macncheese

Marisa Regal, president of Dogmatic, is excited about this location. In an area with a bustling nightlife and with NYU nearby, she hopes to appeal to hungry customers in search of a quick, affordable bite with familiar yet positive fast-food attributes. “If you want a really great meal on the go that you can feel good about eating, come here,” said Regal.

dogmatic-burger

On my visit this snowy day, I was treated to the signature Kebbie Burger ($5.95), which is named after Dogmatic owner Brad Blum’s mother. It has all the fixings of a standard burger—American cheese, lettuce, tomato, pickle, and ketchup—but I noticed the difference in the quality of the beef. Unlike at most fast-food establishments, I didn’t have that heavy, greasy feeling after eating this burger. It was flavorful and light–a hard balance to strike with a burger–but Dogmatic rises to the occasion. The accompanying fresh orange handmade soda ($2.75) was equally light and refreshing.

Because of its affordable prices, quick service, and food choices that place an emphasis on sustainability and nutritional responsibility, Dogmatic draws a range of customers. Regal recalled a day when two very different patrons—one in his teens, the other in his 70s—ordered the same meal and left equally satisfied. Regal’s own toddler loves the air-baked fries.

With late-night hours (open until midnight Sunday-Wednesday and until 2am Thursday-Saturday), Dogmatic is sure to draw in hungry college students as well as anyone searching for comfort food that they can feel good about.

Dogmatic is located at 120 MacDougal Street.


Get $25 Gift Certificates for just $10. Click Here

Comments are closed.

%d bloggers like this:
/body>