Last week, on opening day of our beloved Mercedes-Benz Fashion Week, Farrow & Ball debuted their exclusive IMG Lounge at Lincoln Center. This year, Farrow & Ball serves as the Official Paint and Wallpaper sponsor of MBFW. The renowned British paint and wallpaper brand transformed the lounge with its impressive ombre paint and bold colors from its new colour collection. The nine new colors launch today and have fun names such as Yellow Cake, Mole’s Breath and Pigeon. The IMG Lounge utilizes all nine of the new colors and is currently serving as an exclusive den for Fashion Week’s influencers, VIPs and fashion insiders.
Farrow & Ball incorporated a mix of their traditional, yet quirky English flair into the lounge. The company partnered with DwellStudio to provide furniture and accessories to accent the Farrow & Ball paint colors. “We are thrilled to play a role in this internationally-recognized event and combine inspiration from the two worlds of design: fashion and home,” says Farrow & Ball Creative Director, Sarah Cole. “As designers ourselves, Farrow & Ball prides itself on creating hand-crafted bespoke colors and patterns and we’re excited to see this form of design and inspiration carry into this fall’s runways.”
