Get Cultured — February 11, 2015 at 1:35 pm

Shop Like a Celebrity – Grammy Awards Swag


The 57th Annual GRAMMY Awards - GRAMMY Gift Lounge - Day 2

Ever wondered what it’s like to be a celebrity? Well, we got our chance to see what it’s like to be backstage at the 57th Annual Grammy Awards this past weekend. Distinctive Assets, the LA-based entertainment marketing company produced the official talent gift bags and backstage gift lounge for the show, which is open to the presenters and performers at the Staples Center in Los Angeles, California.

The Grammy Gift Lounge presented by MTG was open during three days of rehearsals prior to the awards show. In the lounge, celebrities were able to walk around, learn all about the amazing brands that were on display, and walk away with a goody bag featuring more swag than you can imagine. Top names such as LL Cool J, Ashanti, Christina Milian, Mario, Chili and Jermaine Dupri all made appearances at the backstage lounge. Below are some of our favorite products that went home in the hands of these celebrities.

The 57th Annual GRAMMY Awards - GRAMMY Gift Lounge - Day 2

The gift lounge sponsor MTG, which is Japan’s leading beauty company, had quite an array of products on display. Intriguing gizmos and gadgets adorned the walls, each more futuristic than the next. This year, talent received the Inbeaute Finger Head Spa, which is product designed for scalp care with vibration to sooth and comfort. Other products on display included the ReFa Roller Series, which are a set of products designed to tighten the skin, whether it be your jawline, cheek bones, undereyes, or various places on your body, as well as the Jackson Walk Jet, which are unique sandals designed to strengthen your calf muscles.

The 57th Annual GRAMMY Awards - GRAMMY Gift Lounge - Day 2

You might know New Era as the famous international sportswear brand known for their 59Fifty fitted caps — if you’re a fan of any MLB or NBA teams, you probably own one of their hats. They set up shop backstage at the gift lounge with some of their fashionable headwear. From custom Grammys baseball caps to printed fedoras and knits, celebs could take their pick of the litter. What did most of the celebrities end up going home with, you ask? They couldn’t get enough of the fedoras! (Don’t worry, plenty of Yankees hats were snapped up, too.)

The 57th Annual GRAMMY Awards - GRAMMY Gift Lounge - Day 2

For celebrities with children, Wowwee most likely blew them away. The company is known for their hi-tech robotic and entertainment products and they sure didn’t disappoint. On display was the MiPosaur (launching May 2015), an intelligent robotic dinosaur that can sense its surroundings and interact with them in a unique way. Equipped with a GestureSense technology, the robot can be controlled with the swipe of a hand, and even comes with an interactive TrackBall, which can be used as a play toy for the robot. They sure made me want to be a kid again!

The 57th Annual GRAMMY Awards - GRAMMY Gift Lounge - Day 2

Celebrities are always trying the next new fad diet, so it was no surprise that one of the brands on display was Tisanoreica, an Italian comfort food diet. What sets this brand apart from the rest, is well, everything. The low-carb, high protein diet utilizes patented herbal extracts to control the appetite and stimulate the metabolism. Best of all, the diet includes foods you love, such as pasta, pizza, sauce, breadsticks and more. This results in never feeling deprived and always having energy. We couldn’t believe how awesome this sounds.

The 57th Annual GRAMMY Awards - GRAMMY Gift Lounge - Day 2

No stranger to fashion is Sean John, the fashion brand by Sean Combs (aka P. Diddy). On display amongst bright, eye-catching metallics, were some signature black velour track suits, with a stylish, modern update. Other clothing items being featured included their Sky is the Limit Pullover, Dream Big t-shirt, and even a limited edition nylon duffle bag. Celebrities left with more swag than they came in with!

The 57th Annual GRAMMY Awards - GRAMMY Gift Lounge - Day 2

Upping the beauty game was Wellness 360, an intriguing beauty line founded by Dr. Jane Cases. Featured products included the Healing Saint Luminosity Skin Serum, which heals the skin with a polypeptide formula proven to reduce the appearance of fine lines, as well as fade age spots, even skin tone, reduce acne and increase luminosity. The plus side of this product is that is contains no Endocrine Disrupting Chemicals, meaning that it is safe to use for everyone, including those with thyroid problems. Also being featured was the Healing Saint Hair Follicle Stimulant, which uses polypeptide-enriched media and wound healing technology to increase hair growth, thicken hair roots and even decrease split ends. Last but not least, Wellness 360 showcased their Complete Protein, an easy to mix protein powder for optimal muscle repair and restoration, which comes in both chocolate and vanilla flavors.

Other amazing products included a luxury rail journey through the Canadian Rockies provided by Rocky Mountaineer and an amazing display of guitars and musical appliances from Gibson Brands. Gorgeous gold and sterling silver necklaces were on display by Sis by Simone I. Smith, which gives back to charities fighting cancers. Dorco provided the optimal shaving equipment for both men and women, debuting the world’s first 7 blade shaving razor, as well as their retro double edged razor. An assortment of protective phone and tablet cases were on hand, provided by Devicewear. The company’s Just4U case allowed the talent backstage to take and upload their own photos to create custom cases of their own. Additionally, their inventice iPad cases allow customers to adjust height easily, are easy for picture-taking, and feature many great qualities that deem it the “most popular iPad case.” Marchon showcased their designer eyewear, featuring both fashion and sports frames and Truth had a booth, where they educated guests about their goal to empower youth to use their creativity to end tobacco use. They displayed their custom skate deck and backpack to promote their latest campaign, “Left Swipe Dat.” Rouse, an app that allows users to roam all social media accounts for any person they wish to follow in one place, enlightened backstage guests on how easy and convenient it is to use and last but not least, a custom candy buffet allowed hungry celebrities to get their sugar fix from Candy Vixen.

Additionally, each lounge guest had the opportunity to win a special gift via the Grammy Gift Lounge Sweepstakes and, as mentioned, celebrities walked home with an enormous gift bag, featuring items from Halo, Natural Pet Food, PURELL Hand Sanitizer, Live Love Pop, Ventura Lipo-Light, Brooke’s Candy Company, Carr Winery, PowerCube, California Good Clothing, memobottle, Nightbird Studios, MyntSmile, ARTS&SCENTS, Rockin’ Wellness, Carmex Moisture Plus, Hydroxycut, Sassy Strapps, Lalo Fitness, XO Mints, Coal & Canary, NapAnywhere, Music Connection, StickerWallet, Physique 57, JBL, Soletie, People Yearbook, MOO, Chocolatines, Blackwing, Sleepmints, Polar Loop, Mollie Kellogg Creative, JNL Clothing, Reset Yourself, Hazel Lane, Auto Detail Supplies Outlet, TAGS, Wellness 360, Naked Undies, Acupuncturist Heather Lounsbury, Thumbs Cookies, Candy Vixen, Lulu DK, Faucet Face, Elektrokidz, … And I Breathed by Jason Garner, Archibald’s Next Big Thing by Tony Hale, Rockin’ & Roastin’, Mysterium Music, Lat & Lo, Braccialini, and Golden Door Artisan.

Yeah…sure doesn’t hurt to be a celebrity.

Twisted Talk: Now that you know about these products, will you be purchasing any? Did you tune into the 57th Annual Grammy Awards? What was your favorite performance? Discuss below!

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  1. Pingback: Harlem’s Fashion Row Takes LA

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