Perfume and mystery are partners in crime. Certain smells have the power to conjure long-forgotten memories, stirring up stagnant, intangible feelings that we can’t quite explain. Science backs this up. A 2012 study found the mere whiff of scents like cake batter or an old flame’s signature perfume can bring on emotional memories. They can also leave us baffled – […]

There are fragrance launches, and then there are fragrance launches. Without question, the launch of XOXO LUV, fell into the latter category. XOXO LUV is a new fragrance for today’s hopeless romantics, available just in time for Valentine’s Day. XOXO LUV has a blended scent of pink peonies and citrus, capturing those spellbinding moments of love. Decorated with red balloons, pink […]