It’s hard for me to find a whiskey I don’t like, and one that I know is great is Tullamore D.E.W. It’s the world’s second largest Irish whiskey and they recently launched a new global advertising platform called “Beauty of Blend.” “As the world’s second largest Irish whiskey brand, Tullamore D.E.W. is proud of its heritage and blend of flavors, and wants to encourage our fans to explore their own unique blend and heritage,” stated John Quinn, Global Ambassador for Tullamore D.E.W. This serves as the basis for the new campaign, which references the unique triple blend of pot still, malt and grain whiskies that comprise Tullamore D.E.W. Original.
“There are numerous examples in the worlds of food, music and beyond where something beautiful has been created because of the blending of different cultures or ideas, and we think that is worth celebrating,” said Tullamore D.E.W. Global Brand Director Caspar MacRae. “‘Beauty of Blend’ celebrates our belief in the spirit of blend – from the original triple blend in our Irish whiskey to the blending of cultures, rooted in our historic association with Irish emigrants around the world.” To celebrate the launch of the new campaign, and to help showcase that no one is 100% from one place, Tullamore D.E.W. partnered with MyHeritage DNA, to gift DNA kits to those interested in discovering their own unique blend of ethnicities. The kits will be given away through a gifting program and the brand’s social channels in the upcoming months.
To celebrate the launch, we ventured to the Tenement Museum on the Lower East Side, where guests were able to test their DNA, learn about the new program, and try delicious Tullamore D.E.W. cocktails. Additionally, through the digital #IAMBLEND campaign, Tullamore D.E.W. will encourage
people from around the world to share their personal blend stories through social media and
via www.iamblend.com. Check it out!
*Photo credit: Fine Young Man
Twisted Talk: Are you a fan of Tullamore D.E.W. whiskey? Are you interested in learning about your heritage? Discuss below!
