Bottoms Up — November 24, 2015 at 12:35 pm

Drinking Campari with Kate


10 CC16_The BitterSweet Campaign_OCTOBER

Who knew that every year Campari releases a calendar featuring stunning celebrities? Not me! Now in its 17th year, Italy’s bittersweet aperitif unveiled it’s latest calendar featuring the lovely Kate Hudson. Each year, the calendar, made exclusively for Campari’s 9,999 closest friends, has a different theme, and with the presidential election looming ahead, it was fitting for Campari to title their calendar collection ‘The BitterSweet Campaign.‘ Each page of the calendar features Ms. Hudson as one of two opposing political candidates, portraying either bitter or sweet, and was shot by acclaimed photographer Michelangelo di Battista.

12 CC16_The BitterSweet Campaign_DECEMBER

This year marks an exciting new phase for the calendar, as its the first time in the calendar’s history that consumers can weigh in. Play your part on social media and let them know whether you prefer to #goBitter or #goSweet. The calendar’s website allows consumers to receive live updates on each party’s progress, take the BitterSweet test to see which party they belong to, and vote!

In honor of last week’s calendar launch, here are some delicious bitter and sweet Campari cocktails to get you through the holidays.


1 part Campari
1 part gin
1 part vermouth Cinzano rosso

Build in a double rocks glass with ice. Garnish with a slice of orange.

Negroni Sbagliato_CMYK

Negroni Sbagliato
1 part Campari
1 part vermouth Cinzano rosso
1 part pinot Chardonnay Cinzano

Build in a double rocks glass with ice. Garnish with a slice of orange.

Campari Orange_CMYK

Campari Orange Passion
1 part Campari
2 orange slices
1 tsp. brown sugar
3 parts orange juice

Prepare the drink in a tall glass. Place orange slices and brown sugar in the glass and crush to a pulp. Add crushed ice. Add the Campari and orange juice, and gently stir. Garnish with a red cherry.

Twisted Talk: Do you prefer bitter or sweet cocktails? What do you think of Kate Hudson’s photos? Discuss below!

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